Feelunique posts strong full year growth
Online beauty retailer Feelunique saw its total sales climb by 26% to £103.5 million in the year to 29 March after trade was boosted by strong growth in its number of new customers.
Retail sales increased by 24.4% in the period while EBITDA came in at £2.5 million compared to a loss of £5 million in the previous year.
Sarah Miles, chief executive of Feelunique, said: “We are really pleased to have achieved a record performance during the 2021 financial year underpinned by strong growth in our retail channel and outstanding progress in our rapidly expanding marketplace proposition.
“This performance reflects our core strengths, namely our customer proposition, proprietary technology, and people. I would like to take this opportunity to thank everyone at Feelunique for their outstanding commitment, skill and flexibility during the financial year. ”
Feelunique benefited from a 42% uplift in the number active customers during the year which means its total customer database now stands at six million. The retailer said this was achieved through effective marketing and the successful launch of new initiatives such as the Feelunique Rewards loyalty programme, Beauty Kit proposition and multimedia content.
In addition, Feelunique added 660 new brands and more than 16,000 new products to its platform including the likes of Jo Malone, Molton Brown and Olaplex.
Miles said: “During the period we maintained our focus on enhancing the customer proposition by both expanding our brand relationships and driving continued improvements to the user experience. These initiatives were supported by ongoing investments in our proprietary platform to strengthen the foundations for Feelunique’s long-term and sustainable growth.
“We are well positioned to further capitalise on the structural growth in e-commerce penetration in the beauty market and accomplish our long-term growth objectives both in the UK and internationally.”
