THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Fable & Mane arrives at Selfridges

Hair and wellness brand Fable & Mane has launched its first bricks-and-mortar retail space at Selfridges’ London store. Inspired by traditional Ayurvedic beauty, the brand has… View Article

HEALTH AND BEAUTY NEWS

Fable & Mane arrives at Selfridges

Hair and wellness brand Fable & Mane has launched its first bricks-and-mortar retail space at Selfridges’ London store.

Inspired by traditional Ayurvedic beauty, the brand has opened a ‘Mane Train’ immersive space which has been designed with an Indian railway in mind. The pop-up features train consultation areas with a ‘ring for massage’ bell and a train conductor who gives visitors a ‘scratch to win’ card to enable them to receive samples and the chance to win Fable & Mane’s entire full-size collection. Customers are also offered an in-train F&M newspaper.

Recognising the power of sharing, the pop-up offers plenty of Instagrammable photo opportunities for the brand’s social media savvy customer-base.

To celebrate the launch, Fable & Mane has rolled out an extensive OOH advertising campaign that includes platform posters and escalator screen tube advertising at the surrounding stations of Oxford Street, Bond Street and Green Park. In addition, there are a thousand guerrilla street ad posters positioned around the Central London area.

Subscribe For Retail News