Estee Lauder launches make-up app for the visually impaired
The Estée Lauder Companies has launched a voice enabled app to help the visually impaired to easily apply make-up.
Developed using machine learning, the Voice-Enabled Makeup Assistant uses smart mirror technology that is driven by ELC’s augmented reality and artificial intelligence capabilities. The app includes voice instruction technologies to assist the user in makeup application and to give audio feedback and tips on whether their lipstick, eyeshadow or foundation is evenly applied.
Through the use of AI, the app also identifies any areas on the face that may require more accurate application and audibly describes where touch ups may be needed.
Michael Smith, ELC chief information officer, said: “We are committed to building innovative technology solutions that make beauty truly inclusive to everyone. We are thrilled to bring the experience of independently applying makeup to the millions of people that are visually impaired. Technology is a powerful tool to drive inclusion and we are delighted to be first to market with this pioneering app.”
The Estée Lauder brand in the UK will be the first to adopt and promote the technology. The app will initially be available via the Apple App Store in the UK and esteelauder.co.uk. The company also expects to launch it on the Google Play store within the year and across other ELC brands and markets.
Future versions of the app are likely to offer expanded services such as looks to choose from and makeup education tools.
Monica Rastogi, executive director, corporate cultural relevancy and inclusion and diversity at ELC UK & Ireland, said: “As a company, we are deeply committed to playing our part in creating an inclusive beauty industry. The launch of our Voice-Enabled Makeup Assistant is an important step in our journey towards makeup accessibility for all by removing barriers to engaging with beauty products and services.”
