Estée Lauder hires Michelle Freyre as global general manager for Clinique
Estée Lauder has appointed Michelle Freyre as global general manager for its Clinique cosmetics business.
Due to take up her new role on 1 July, she will report to Estée Lauder executive group president John Demsey and will succeed Jane Lauder, who has been appointed as chief data officer and executive vice president of enterprise marketing.
Estée Lauder said Freyre will be responsible for guiding the brand’s strategic direction and will cover innovation, product development, marketing and consumer and digital engagement.
Freyre has spent the last 20 years working with Johnson & Johnson where she held a range of leadership roles within its consumer health products division. Her most recent role was US president where she was responsible for the company’s portfolio of beauty brands including Neutrogena, Aveeno, Clean & Clear and RoC.
Demsey said: “Michelle is a dynamic leader with deep experience across beauty, including marketing, innovation, sales, consumer engagement and strategic growth, She is particularly adept at finding new and innovative ways to fuel growth by exceeding consumer expectations and pushing the boundaries of possibility. She is a wonderful fit for Clinique, and I am thrilled to welcome her to the brand.”
Lauder added: “I could not be happier that Michelle is joining Clinique. She has a tremendous track record of driving successful beauty brands, and her passion for surprising and delighting the global consumer is unparalleled.”
