Estee Lauder Companies and NYKKA launch Beauty&You India
The Estée Lauder Companies has teamed up with NYKAA, the Indian beauty and lifestyle retailer, to launch an incubator programme for up-and-coming beauty companies and entrepreneurs.
Created by ELC’s New Incubation Ventures and launched in partnership with NYKAA, the Beauty&You programme will aim to “discover, spotlight and propel” the next generation of Indian beauty brands.
The programme will involve a competitive application process after which awards to both pre-launch and in-market premium beauty concepts will be announced in November 2022.
Award recipients will benefit from access to ELC and NYKAA relationships and expertise, as well as masterclasses, financial support, mentorship, distribution support and a general raising of brand awareness.
Shana Randhava, vice president of New Incubation Ventures at The Estée Lauder Companies, said: “With its incredibly vibrant economy and cutting-edge startup community, India represents an exciting opportunity for beauty creators and innovators.
“Our vision is for Beauty&You to harness the entrepreneurial energy in India to advance next-generation beauty brands by presenting opportunities that help put brands on a long-term, sustainable growth path.
“Beauty&You is inspired by the core values and collaborative culture that ELC and NYKAA share. We believe we have a responsibility to share our experiences with the next generation of founders and we hope Beauty&You will be a catalyst for Indian entrepreneurs to fuel their passion, brand, and mission.”
