Boots to bring 30 new beauty halls to UK high streets
Boots has unveiled plans to launch 30 new beauty halls across the UK by the end of the year as it continues to expand its beauty offering and implement its multi-format store strategy.
Not as large as the reinvented beauty halls that were introduced in 60 Boots flagship stores in places like Covent Garden and The Trafford Centre, the new halls will be launched in smaller stores. Featuring trending zones, discovery areas and consultation spaces, the halls will offer a wide range of beauty products including items from cult brands such as Drunk Elephant, Fenty Beauty and MAC.
In addition, Boots will be creating over 100 new roles for Boots beauty specialists who will provide personalised, brand-neutral beauty and skin care advice to customers. There are currently 700 Boots beauty specialists working across the UK as well as 830 Boots Macmillan beauty advisors who can support customers going through cancer treatment with free, face-to-face beauty advice.
Seb James, managing director of Boots UK, said: “We are so pleased to launch even more reinvented beauty halls on UK high streets, furthering our position as the UK’s number one for beauty. While our online sales continue to grow, the in-store experience is still hugely important, which is why we have continued to invest in our new-look beauty halls throughout the pandemic and beyond. As we are now out of lockdown and life is starting to look more normal, I am confident that our beautiful new beauty halls will help to drive more footfall into Boots as well as to local high streets more broadly.”
Boots has also revealed that its customers bought more beauty products as coronavirus restrictions were lifted. Sales of items in-store and on boots.com increased by 85% in the three months ended 31 May compared to the same period in the previous year. The retailer has seen particularly strong sales in celebrity beauty lines such as Fenty Beauty and Anastasia Beverly Hills and is expecting Kylie Cosmetics to be very popular when the line drops later this year.
The new beauty halls will be rolled out to the following locations by the end of the year.
- Letterkenny
- Athlone
- Epsom Ashley Centre
- Sevenoaks High Street
- Southport Chapel Street
- East Kilbride The Plaza
- Hayle West Cornwall Shopping Park
- Aberdeen Union Square Shopping Centre
- Hereford High Street
- Worthing Montague Street
- Carlisle English Street
- Salisbury Silver Street
- Burton On Trent Coopers Square
- Richmond George Street
- Stratford Upon Avon The Maybird Centre
- Belfast Boucher Road
- Romford The Liberty
- Southend On Sea The Royals Shopping Centre
- Rugby Junction One Retail Park
- Grantham High Street
- Londonderry Foyleside Shopping Centre
- Grimsby Friargate
- Fareham Whiteley Village Shopping Centre
- Crewe Grand Junction Retail Park
- Sunderland The Bridges
- Isle Of Wight Newport
- Dundee High Street
- Portsmouth Commercial Road
- Nottingham Riverside Retail Park
- Brentwood
