Boots launches “biggest cosmetic science innovation” in No7’s history
Boots has launched what it describes as its No7 beauty brand’s biggest ever cosmetic science innovation.
No7 Future Renew is a collection of four skincare products that contain a “world-first super-peptide blend” that Boots said is proven to harness the skin’s natural repair process and the renewal of over 50 key proteins in skin cells.
Boots said the blend contains two brand-new chemical entities, a patent-pending technology that cannot be found in any other product.
The range has been developed after 15 years of research into skin ageing and repair with the University of Manchester.
No7’s head of science research Dr Mike Bell said: “Underpinning this landmark innovation is No7’s long-standing research partnership with a team of expert scientists from the University of Manchester.
“Together we utilised new state-of-the-art methodologies and techniques such as machine learning and advanced robotics to identify and screen naturally-occurring skin efficacious peptides – a first for the cosmetics industry.
“The result is a brand-new peptide blend which we believe will be a game changer, paving the way for highly effective skincare to be accessible to even more of our customers.”
Over the next twelve months, the range will launch in 12 global markets, including the US, Thailand and the Middle East.
