Boots kick off first celebrity partnership with Vick Hope
Vick Hope joins Liz Earle Beauty as first ever celebrity partner
2023 sees the start of a new partnership for Liz Earle Beauty with radio and television presenter Vick Hope to support product launches and support of their shared ambition to restore biodiversity across the UK.
Vick is the brand’s first ever celebrity partner and a perfect ally for Liz Earle Beauty’s sustainability journey given her own personal passion for sustainability and making the world a better place.
Vick Hope says: “I absolutely love Liz Earle Beauty Co. and everything they stand for. The brand encapsulates my philosophy that beauty and skincare should be accessible for everyone to feel good as a form of self-care and calm, whilst crucially being sustainable, ethical and naturally sourced. For me, it felt like the perfect beauty brand to partner with as I share many of its biodiversity values and I’m a big fan of the Cleanse & Polish Hot Cloth Cleanser, it’s an iconic skincare routine staple, so I was thrilled to try the new Glow range which has definitely given me a radiant, healthy glow in these winter months.”
Since its launch in 1995, Liz Earle Beauty Co. has been committed to pioneering natural and ethically sourced skincare, the brand is Leaping Bunny approved and has a Carbon Neutral Company certification. Most recently, the brand has partnered with WWF to support the restoration of valuable seagrass meadows in the Solent and across the country. Seagrass provides an important habitat for marine wildlife and absorbs ocean carbon storage.
This year will be an exciting time for the brand as it expands its best-selling Glow range with two new products (launching this week in Boots stores across the UK), continues its journey to restore biodiversity and announces its first celebrity partner.
Claire Lee, Head of Brand Marketing, No7 Beauty Company comments: “We are very proud to be partnering with Vick and look forward to working together on our shared sustainability journey, raising awareness of products, initiatives and topics close to both our hearts. As pioneers of honest, naturally active beauty, we are always looking to forge meaningful relationships with individuals and organisations that share our brand values, from the farmers that grow our precious ingredients to environmental organisations like WWF and the Global Shea Alliance.
“Vick was a natural choice of partner and we look forward to properly introducing her to our stunning Isle of Wight home, which has long been a source of inspiration for the brand, from the coastal colours of the packaging through to the protection of its unique natural habitats.”
