Boots continues to transform beauty offering with launch of Huda Beauty
Boots has embarked on the next stage of plans to transform its beauty offering by adding Huda Beauty to its cosmetics brand line-up both online and in-store.
Customers will also see new brand launches in haircare and self-selection cosmetics this year as the retailer looks to offer shoppers more choice.
Joanna Rogers, trading director and ice president of beauty at Boots, said: “Last year Boots launched 36 incredible new brands, including Fenty Beauty, Florence by Mills, Morphe and The Ordinary.
“This spring we will introduce even more new brands including Huda Beauty, Givenchy and Kendall Jenner’s Moon Dental range, and some really exciting new launches coming soon for No7, the UK’s number one skincare brand, as well as Boots own ingredients-led skincare range.”
During 2020, the retailer will be introducing revamped beauty halls in a further 60 stores to add to the 29 stores fitted with the halls in 2019. The project involves the retailer removing traditional beauty counters and replacing them with open furniture, trend driven zones, play stations, discovery areas and live demonstration zones.
Boots recruited and trained 350 beauty specialists in 2019 and will increase the total to 1,000 in 2020.
