THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Boots becomes official ‘Feel Good’ partner of ITV2’s Love Island

Boots UK has teamed up with ITV to become the first official ‘Feel Good’ partner and this year’s exclusive beauty partner of the Love Island TV… View Article

HEALTH AND BEAUTY NEWS

Boots becomes official ‘Feel Good’ partner of ITV2’s Love Island

Boots UK has teamed up with ITV to become the first official ‘Feel Good’ partner and this year’s exclusive beauty partner of the Love Island TV programme.

The partnership will see the retailer stock the villa with beauty, skincare, sun cream and male grooming products. Boots will also provide viewers with easy ways to shop featured products via the Love Island app and through a dedicated hub on Boots.com.

The exclusive deal will include activity across PR, influencer marketing, loyalty, the Boots app, Boots.com, internal communications, in-store marketing and social. It forms part of Boots new summer campaign ‘Feel Good as New,’ which launches this month.

In addition, Boots will use the hashtag #FindTheOnes to tap into the social buzz around the programme. The launch of exclusive content across a new TikTok account will provide another platform for the retailer to engage the show’s digital-first audience.

Peter Markey, chief marketing officer at Boots, said: “Boots is all about celebrating fun, friendships and reunions this summer and we are excited to be Love Island’s ‘Feel Good Partner’. Love Island has become synonymous with summer and as the most watched programme for 18-34-year olds, the partnership gives us a unique opportunity to turn the heads of this younger demographic. And with over 50 new beauty launches in the past year, we’re certain they’ll find the one for them.”

 

Subscribe For Retail News