Bloom Perfumery triples size of Covent Garden store after relocation
Bloom Perfumery has relocated to larger premises within London’s Covent Garden.
At 2,900 square feet, the new flagship store in Slingsby Place at The Yards is triple the size of the retailer’s previous site in Langley Court.
The move has enabled Bloom Perfumery to offer more than 1,000 perfumes from over 60 brands, 80% of which are exclusive to the retailer in the UK.
Other retail brands with a presence at The Yards include Space NK, The White Company, Lululemon and Reiss.
Never Miss a Retail Update!A spokesperson from Bloom Perfumery said: “Having outgrown our Langley Court space, it was necessary that we found an established location in Covent Garden to accommodate our growth in demand and evolving brand.
“Situated amongst a curated line-up of first-rate global and UK names in fashion and beauty, The Yards’ 4 Slingsby Place was the ideal next step for Bloom Perfumery where we could continue to flourish, allowing us to stock up to 100 carefully chosen brands.”
On behalf of the Mercers’ Company, Jamie Thipthorpe, asset management director at CBRE, added: “Popular amongst locals and visitors alike, Bloom Perfumery’s unique offering and personalised experience introduces an additional reason to visit The Yards.”
The Yards will also see Abercrombie & Fitch join its line-up later this year as part of the US brand’s expansion in central London.
