Waitrose launches new Plantlife and GoVeggie ranges
Waitrose has unveiled its biggest ever new vegan and vegetarian product launches with the introduction of the Plantlife and GoVeggie ranges.
Part of the supermarket’s recently launched Holistic Living brand, the ranges feature a number of ‘first to market’ supermarket products including Crispy No Beef with Sweet Chilli Sauce, Thai Style No Fish Cakes, No Chorizo Tortelloni and Mushroom Scallop Linguine.
Spanning 36 items, the ranges include vegan savoury snacks, main courses and desserts, as well a variety of vegetarian sausages and burgers.
Martyn Lee, executive chef at Waitrose, said: “We wanted to provide our customers with more choice when it came to incorporating a holistic approach to their meals. Making “meat free Monday” or a flexitarian lifestyle even easier, these new ranges have inspired us to be more innovative. For example, by using pulses, we’ve been able to recreate a white sauce for products in the new Plantlife range such as Moussaka and Potato Dauphinoise which rivals any bechamel sauce we’ve tried.”
The launch follows recent research from Veganuary which found that six months on from Veganuary 2021, 82% of participants have maintained a dramatic reduction in their animal product consumption.
