Morrisons holding 12 days of kindness in run up to Christmas
Morrisons is committing more than 25,000 Community Champion hours to spreading kindness this Christmas within local communities up and down the UK.
Across 12 days, the Bradford-based supermarket’s team of more than 500 Community Champions – who support charities and community groups in their local community – will carry out thousands of acts of kindness.
These will include donating gifts to key workers, giving away flowers and mistletoe, making donations to local food banks and surprising customers with gestures of kindness.
Other acts of kindness will include:
- Gifting hampers to local heroes who have played a big part in supporting their local community
- Donating gifts to families in need of support
- Handing out ‘Be kind to yourself’ pamper packs to customers
- Delivering gifts for local food bank volunteers
- Surprising customers in our café and paying for their meal
- Taking carrots to nurseries for children to leave out for Rudolph
- Donating decorations to local refuge centres and volunteering to help decorate
- Spending time helping prepare food at local community kitchens
Since the start of the pandemic, Morrisons have donated more than £12 million of products to local food banks and community groups and raised almost £6m for charity partners.
Rebecca Singleton, Community Director at Morrisons said: “Small acts of kindness go a very long way. They can make our world feel like a kinder, happier and more caring place. Our Community Champions are going out into their local communities and spreading some good cheer. It’s the right thing to do in this difficult year when our stores and communities have been pulling together to look after each other.”
Throughout December, Morrisons will also be giving away over a quarter of a million free Christmas cards for children to spread messages of hope.
The firm’s Community Champions will be working in partnership with local groups and primary schools to deliver the cards for children to write messages on and colour in.
The children can post their cards to grandparents, neighbours and friends who they may not have seen recently due to the pandemic, or give them back to us to distribute to care homes and customers using our Doorstep Delivery service.
This activity is expected to impact tens of thousands of people living throughout the UK and follows our mission to help tackle loneliness within communities this festive period.
For more information, go to morrisons.co.uk.
