THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Lidl teams up with Arnold Schwarzenegger for budget DIY range

Lidl has unveiled the face of its latest range of DIY tools – Hollywood actor Arnold Schwarzenegger. The action star and former governor of California has… View Article

GROCERY NEWS UK

Lidl teams up with Arnold Schwarzenegger for budget DIY range

Lidl has unveiled the face of its latest range of DIY tools – Hollywood actor Arnold Schwarzenegger.

The action star and former governor of California has been named the brand ambassador for the latest collection in the German grocer’s popular DIY and home improvement brand, Parkside.

Exclusive to Lidl supermarkets, the Parkside brand features a range of tools, gardening equipment and accessories that can be used by customers who like to repair, build and garden.

The range of Parkside products are set to return to the supermarket’s popular middle aisle from September 7 with everything from decorating tools to measuring tapes.

To promote the partnership, the legendary actor will star in a series of TV and social media adverts with the motto “you got this!”, in a bid to help encourage shoppers on their journey to DIY success.

Commenting on his new partnership with Lidl, the actor said: “‘You got this’ – that’s exactly my attitude. You have to believe in yourself, that’s why I’m a PARKSIDER.”

The latest range of Parkside products are set to drop in Lidl stores nationwide from September 7 while stocks last.

 

Subscribe For Retail News