Co-op celebrates Communities in Bloom
Supermarket group Co-op is to exhibit at the Chelsea flower show for the first time in its 150th history, with its garden, titled ‘Communities in Bloom’ at this year’s RHS Chelsea Flower Show.
Designed to celebrate the convenience retailer’s ‘horticulture revolution’ it has undertaken in the past couple of years, the garden showcases the two bedrocks of its flower offer: seasonal British blooms and Fairtrade flowers.
The garden, designed by Chelsea veterans, Sallis Chandler, is centred around a message of hope, that when communities come together, they can change the world around them for the better. The design focuses on three core elements – access to food, education and mental wellbeing, and the real difference Co-op’s partnerships with like-minded organisations in these areas can make.
Gemma Gray Horticulture Technical Manager at Co-op said, “We are so proud to celebrate the power of communities at our RHS Chelsea Flower Show Exhibit, working with designers, Sallis and Chandler to weave this into the garden’s design , through the beauty of flowers.
Where we can, we’ve used Fairtrade and British flowers to support communities at home and around the world. We were the first UK supermarket florist to use 100% Fairtrade roses sourced from Africa and every Fairtrade flower sold supports the flower farmers, pickers and their communities in Kenya.”
