Wrapchic expansion on track with new opening at Merry Hill
Fusion food chain Wrapchic is to open a new outlet at the Merry Hill shopping centre.
With its expansion plans on target for 2016, Wrapchic retained Harris Lamb at the beginning of the year to identify new UK sites.
Founded by Mahesh Raikar in 2012, the business has grown from one site in a central Birmingham to include sites on high streets, hospital food courts and university campuses. The Merry Hill outlet is set to open before Christmas.
Raikar said: “Wrapchic is going through an exciting transition at the moment, increasing its lunchtime grab-and-go offering to options that are suited to all times or the day and evening, and we’re looking at evolving the business from snack counters into fully-fledged atmospheric restaurants offering a bar service.
“The response to our launch in Bradford was fantastic and we look forward to the Merry Hill launch before Christmas.“
David Walton, head of retail at Harris Lamb, said the company is continuing talks with landlords across the UK to negotiate further outlets for Wrapchic.
He added: “Wrapchic has enjoyed incredible growth across the UK and is already looking into launching abroad, and we’re committed to supporting its growth. Harris Lamb has worked closely with the business to secure an excellent location in the Merry Hill shopping centre, as well as other sites which will be revealed over the next few weeks.”
Wrapchic is currently exploring expansion opportunities within Northampton, Nottingham and Central London, as well as Dubai, Bahrain and New York.
