Wolf & Badger introduces new pet category
Wolf & Badger, the marketplace for independent brands, has introduced a new luxury pet product category.
In a statement, the retailer said it had made the move due to more consumers seeking out luxury and eco-conscious alternatives for their pets.
The new offering includes a range of accessories, eco-friendly toys, organic grooming products, and sustainably made pet wearables.
Wolf & Badger said each product has been handpicked to reflect its core values which include supporting independent designers and prioritising quality and flair, with both underpinned by fair production.
Accessories include handcrafted collars, leashes, and beds made from sustainable and cruelty-free materials while wearables include functional clothing made with responsibly sourced material.
Meanwhile. grooming products include natural and organic shampoos, conditioners, and wellness products that are free from harsh chemical.
Founded in 2010 by brothers Henry and George Graham, Wolf & Badger’s online presence is complemented by stores in London, New York City and Los Angeles.
