GENERAL MERCHANDISE NEWS
Wildfox opens pop-up shop at Selfridges
13 August, 2013 | by Retail Bulletin
Los Angeles-based fashion label Wildfox has opened a pop-up shop in the Denim Studio at Selfridges in London to showcase its new autumn/winter collection.
The pop-up features a selection of blue jeans and colourful sun glasses alongside the brand’s signature soft t-shirts and printed jumpers.
This season, the brand has taken inspiration from The Great Gatsby to produce a collection that spans both basics and statement appliquéd denim as well as a range of pieces exclusive to Selfridges.
The clothing is displayed against a backdrop of sparkling disco balls and images from the Wildfox’s AW13 look book to create a look and feel that reflects the brand’s LA-inspired aesthetic.
