Wickes introduces update to its paint visualiser

Home improvement retailer Wickes has introduced an update to its online Paint Visualiser to enable customers to see what colours will look like in different lights prior to purchase.

Through a first to market lighting function, shoppers will be able to test the complete Wickes paint range, from own brand to Dulux and Crown, to ascertain how paint will appear in both natural and artificial lighting,

Wickes said the visualiser features a three-step process where shoppers can test out various paint shades in each room of the house and see how different lighting, such as natural or artificial, can affect the shade.

They can also  choose between a blank canvas or four room types with a different on-trend theme, such as ‘Uplifting Brights’, ‘Mellow Sunset’, ‘Natural Drama’ or ‘Step into Serenity’, to match as close to their personal space to get the most realistic look.

Once happy with their selected paint shade, shoppers can then click “add to basket” to purchase the item.

Lewis Janes, senior category manager of paint at Wickes, said: “With the clocks set to go back and bring darker nights, it’s important to consider what colours will look like in artificial light as well as daylight. Be sure to test out how a shade will look in both natural and artificial light by using the Wickes Paint Visualiser, choosing a colour that stands out in both.”

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