White Stuff opens Bluewater Emporium
Lifestyle fashion retailer White Stuff has opened a new Emporium shop at the Bluewater shopping centre.
The 5,000 square foot store on Bluewater’s premium mall, the upper Guildhall, is the second largest White Stuff shop in the UK.
With a Georgian house exterior, the Emporium trades from two floors. The concept for the shop was inspired by the domestic environment of a Georgian home that has been in a family for generations. The store is filled with furniture and fittings sourced from Kent reclamation yards and antique centres. This includes a central staircase that combines original Georgian and reproduction Georgian features.
The menswear department includes a bar as well as armchairs and free newspapers. The Emporium also has a sweet shop and an area for children.
Never Miss a Retail Update!White Stuff chief executive Jeremy Seigal said: “We’re excited to have opened our regional flagship shop in Bluewater. It offers a great location with some strong brand adjacencies. In addition to bespoke customer experience activity, the shop houses our full collection, and like all our other shops, supports a local charity, Kick Kent, chosen by our customers. The shop’s opening is a significant moment for the business.”
Russell Loveland, portfolio director at Land Securities, added: “We have worked closely with White Stuff to create a fantastic design that adds something quite unique to the experience Bluewater provides for its guests. Located in a great position on the upper Guildhall, surrounded by strong complementary brands, White Stuff’s new emporium highlights once again Bluewater’s leading position in the industry.”
White Stuff is the latest in a series of new additions to Bluewater’s line-up that include American Eagle, Steamer Trading Cookshop and Bill’s Restaurant.
