What does a successful loyalty programme look like in 2011?
Janet Smith, Clubcard Director, Tesco will provide the answers during her interactive session at The Retail Bulletin’s 2nd Loyalty Summit which will look at loyalty programmes in 2011 and how to maximise their success.
With less disposable income in their wallets and an increased desire for the quickest, lowest priced option; customers are proving more and more difficult to retain.
In a marketplace of price comparison sites, new shopping channels and complex social media choices, retailers are losing customers and sales at an alarming rate. Those with forward-thinking and engaging loyalty strategies, however, are increasing market share and profits and most importantly, keeping key customers for the longer term.
But how can you ensure your customers experience is engaging? How can you ensure your loyalty initiatives deliver ROI? How can you make best use of your customer data and how can you use the explosion of mobile and social media initiatives to maximise your customers’ loyalty?
Following the sell-out success of last year’s event; The Retail Bulletin Customer Loyalty Conference returns for 2011 at the convenient Cavendish Conference Centre in London.
Speakers already CONFIRMED include:
•Janet Smith, Clubcard Director, Tesco
•Gavin Hawthorn, Head of CRM & Loyalty, Whitbread Hotels & Restaurants
•Jo Newbould, PR Manager, ASDA
•Grant Baillie, Head of eCRM, Argos.co.uk
•Antony Smith, Head of CRM – Group Marketing, Gala Coral Group
•Sheridan Thompson, CRM Director, The Walt Disney Company, EMEA
•Sienne Veit, Business Development Manager – New Technologies, M&S Direct
•Harriet Williams, Head of Digital Development, Debenhams Retail PLC
•Jeremy Waite, Head of Social Media, Phones 4U
•Sandra Leonhard, Director of Web Strategy & Business Development, TUI Travel PLC
•Lesley Black, Senior Customer Loyalty Manager, Scottish Widows, Lloyds Banking Group
•Susan Young, Web Retention and Communications Manager, Screwfix
•Annabel Thorburn, Head of Web and Mobile Development, Tesco.com
•Ed Wrazen, Vice President Marketing International, Harte Hanks Trillium Software
•Nigel Turner, Independent Data Consultant, Co-author of the Institute of Direct Marketing’s Award in Data Management and previous Head of the Enterprise Data Quality Programme at BT
•Allan Davies, Chief Marketing Officer, Aldata
To register click here.
If you are a vendor who can provide loyalty solutions for retailers and would like exclusive access to delegates on the day then contact Karen Hewitt karenh@theretailbulletin.com
