WH Smith to enter Spanish market
Book and stationery retailer WH Smith is to enter the Spanish market after securing a five year contract to operate two airside stores in Alicante International Airport.
Both stores will have a premium, contemporary look and feel that is in keeping with Alicante International Airport’s design aspirations for its airside lounge.
This includes an increase in the footprint of the main airside store to enable WH Smith to offer an improved and extended range of sandwiches, soft drinks, souvenirs and reading materials in multiple languages to reflect the airport’s passenger profile.
WH Smith international director Louis de Bourgoing said: “Securing the contract for the stores in Alicante is a significant step in our European development strategy. It follows the win of the Dusseldorf International Airport contract and further openings in Northern Europe. The team has worked hard to deliver a high standard of design for these stores and provide a real step-change to the traditional ‘news and books’ operations.”
