WH Smith extends Tiscali deal
Two year contract to distribute ISP services
Tiscali and WH Smith have announced a new two-year exclusive deal to distribute consumer ISP and fixed line services through WH Smith stores.
WH Smith has offered Tiscali ISP service to customers since 2003. The success of the ISP distribution has led to its extension to include fixed line telephone services, including exclusive offers to WHSmith customers.
The new deal will begin this month, with the launch of Tiscali Smart Talk. The campaign will be supported by a POS campaign across the700 WH Smith high street and travel stores
Mary Turner, CEO of Tiscali UK said: “We are delighted to be working with WH Smith for a further two years. Both businesses have derived huge value from the relationship and it has helped us deliver great value to both our customers. We will be working closely to ensure that we continue to build sales and continue to bring innovative packages to our customers.”
Ian Sanders, head of commercial development at WH Smith, said: “Over the past two-years, Tiscali has proved that we can offer our customers the best value, quality and choice when choosing either a narrowband or broadband package. By extending this offer to include fixed line, we hope to be able to fulfil all of our customers home telephony requirements and offer genuine savings against BT.”
