Walmart and Netflix team up to launch retail hub
US retail giant Walmart has teamed up with Netflix to launch “Netflix Hub at Walmart” as it looks to establish Walmart as the Netflix destination for family entertainment experiences and exclusive products.
In a statement, Walmart said the hub will bring together some of Netflix’s most popular shows in its first digital storefront with a national retailer. During the next few months, customers will be able to find a mix of products in a variety of categories, including music, apparel, toys and games, for existing shows such as Stranger Things, Nailed It! and CoComelon as well as new shows like “Ada Twist, Scientist.
The hub will also offer customers exclusive experiences to help them engage with popular Netflix shows. This will include the launch of a crowd-sourcing opportunity called Netflix Fan Select that will allow fans to vote for merchandise they would most like to see from their favourite Netflix shows.
Jeff Evans, executive vice president, entertainment, toys and seasonal at Walmart US, said: “Through this new partnership, Walmart will not only offer products that bring the imagination of Netflix creators into reality, but Walmart customers and Netflix superfans will also find a new, exciting entertainment destination.
“More than just the go-to destination for your everyday needs, Walmart is now the official one-stop shop to bring your favourite Netflix stories home.”
