Waitrose to stock Turkish wine
Waitrose is to become the first UK supermarket to stock Turkish wine when it launches a red wine from the country on its shelves this week.
The supermarket’s World of Wine Showcase has previously introduced shoppers to wines from India, China and Brazil, all of which have sold out.
Now Waitrose has sourced Pamukkale Diamond, a red wine made with the familiar grapes Shiraz and Merlot, blended with the lesser known, much rarer indigenous Turkish varieties of Kalecik Karasi and Boğazkere.
Ken Mackay, Waitrose wine buying manager, said: “Our shoppers have an adventurous palate, so it’s important we keep challenging them by scouring the world for new and interesting wines. In previous years we’ve launched wines from India, China and Brazil. With the introduction of Pamukkale Diamond perhaps Turkey will soon be as famous for its red wine as it is for its mouthwatering mezzes!”
Founded in 1962 by the Tokat family, the Pamukkale winery is now in its third generation as winemakers. It is situated in the town of Denizli, inland from the Port of Izmir in the county of Guney.
