Waitrose sponsors sustainable seafood app
Waitrose has sponsored a new Android app which gives consumers advice on buying sustainable seafood.
The supermarket said The MCS Good Fish Guide, previously only available as an app for iPhone users, is a definitive guide to choosing sustainable seafood at the supermarket fish counter or at the fishmongers.
MCS Fishonline officer Bernadette Clarke said: “The development of this app will enable many more people to access and use our advice, helping them make eating responsible fish their only choice.”
To support the launch of the Android app, Waitrose has commissioned a piece of research that shows people are still confused about which seafood can be regarded as sustainable.
Never Miss a Retail Update!Quentin Clark, head of sustainability and ethical sourcing at Waitrose, explained: “While many people are keen to make responsible choices, these findings show there is still some confusion over the best seafood choices to make. So we wanted to support the launch of this app to make it as easy as possible for people to find the answers.”
The Waitrose research also found that there were major differences in attitudes towards fish sourcing depending whether people lived by the sea or not. It found that 35% of people who lived closer than five miles to the sea definitely agreed they would be more likely to go to a restaurant if they knew the fish there had been responsibly sourced. This compared to 22% of people who lived further from the sea.
