Waitrose, Lidl and Aldi post record market shares
Latest grocery share figures published today for the 12 weeks to 12 May 2013 show Waitrose, Aldi and Lidl achieving record market shares as the grocery market becomes increasingly polarised.
The figures from Kantar Worldpanel reveal that Aldi posted an all-time record share of 3.5%, increasing from 2.8% last year. The discount retailer also saw its highest ever year-on-year growth of 31.5% in the 12 week period.
Waitrose maintained its record share of 4.9% reported last month with growth of 12%, over three times the market average. Meanwhile, Lidl also maintained its largest share of 3% and posted strong sales growth of 8.9%.
Edward Garner, director at Kantar Worldpanel, said: “The success of Aldi, Lidl and Waitrose are clear examples of how shopping habits are divided across the country. For many consumers, the discounters are increasingly becoming part of the weekly shop – supplementing trips to the big four retailers and offering a convenient and cheaper option. We expect this growth to continue, particularly as store expansion plans open up the discounters to a wider number of customers.
Never Miss a Retail Update!“This market polarisation also continues to pile the pressure on the big four grocers, with only Sainsbury’s beating the market and growing its market share this period.
“Although Morrisons shows a share loss, it is worth noting that the retailer returned to growth in 2013 and continues this upward trend in the latest period − growing 1.2%. With its plans for online and accelerated convenience store coverage now in place, the retailer will hope that successful implementation will return it to share growth.”
