GENERAL MERCHANDISE NEWS
Waitrose launches pink pasta in support of Breast Cancer Awareness Month
2 October, 2013 | by Retail Bulletin
Waitrose is supporting National Breast Cancer Awareness Month by launching an exclusive fresh pink pasta today.
The new Special Edition Beetroot and Goats’ Cheese Fiorelli by Ugo Foods is flavoured with pomegranate and mint and 10 pence from every pack sold will go towards Breast Cancer Care.
Waitrose pasta buyer Andrea Watson said: “We are very proud to be supporting Breast Cancer Care by launching this unique pasta. It gives our customers the chance to support such a worthy cause whilst also trying out a great new and incredibly pretty pasta dish.”
