Waitrose launches Christmas advertising campaign
Waitrose has unveiled its 2015 Christmas advertising campaign.
Set to the original 1948 jazz classic of ‘Everybody Eats When they Come to my House’ by Cab Calloway and His Orchestra, the advert features the supermarket’s suppliers including the producer of Waitrose’s cave-aged cheddar from Wookey Hole and the Waitrose farm in Leckford.
The advert also includes a cameo from chef Heston Blumenthal as he adds the final touch to his Chocolate Bucks Fizz Swirl which will be available in Waitrose branches during the festive period.
Using the campaign line ‘Whatever makes your Christmas, make it with Waitrose’, the full 60 second advert launched on 4 November on the retailer’s social media channels and waitrose.com and will be shown on TV for the first time on Sunday 8 November. This will follow a teaser campaign which launches on 5 November.
Rupert Thomas, marketing director at Waitrose, said: “We celebrate with food, we unwind with food, we get to know each other with food. Delicious things to eat make the moments that matter even more memorable, especially at Christmas.”
‘Whatever makes your Christmas, make it with Waitrose’ is the first Christmas advert made for Waitrose by its new creative agency adam&eve DDB, and follows its Autumn advert which aired in October. The agency is also responsible for creating the advertising for John Lewis.
Richard Brim, executive creative director at adam&eveDDB, said: ”Our advert for Waitrose celebrates all those little moments that make Christmas, Christmas, and nine out of ten times, it’s all about the food.”
Throughout November and December, Waitrose will be encouraging people to share what #MakesChristmas for them for the chance to win a prize of the ‘ultimate Christmas dinner’ for 12 people with all the trimmings including food from Waitrose Entertaining, wines from Waitrose Cellar and dinnerware and tableware from the recently launched WaitroseKitchen.com.
