Waitrose and John Lewis enjoy surge in sales ahead of Jubilee weekend
John Lewis and Waitrose have seen a surge in certain product sales in the last month as people get prepared for next week’s Jubilee celebrations.
The John Lewis Partnership said the Waitrose Entertaining service is proving very popular as customers look to host Jubilee-themed events at home with sales up 30% compared to last month.
Picnic food has also put in a strong performance with sales of savoury pastry from deli counters up 14% in comparison to 2021, and quiche sales up 20% compared to last week.
Meanwhile. sales of rosé wine at Waitrose have risen by 18% in the past week compared to last year, and sales of Her Majesty’s favourite, Dubonnet, have increased by 50% year-on-year.
Emma Malden, Waitrose Entertaining buyer, said: “With Waitrose Entertaining sales up 30% compared to last month, it’s clear many of us are looking to save time in the kitchen over the upcoming bank holiday and maximise the time spent with loved ones. Whether it’s sandwiches for a street party or cakes for a celebratory afternoon tea, our Waitrose Entertaining range has something for every Royal occasion.”
In the last week, searches for ‘Jubilee’ have been up 60% on Waitrose.com, while searches for ‘Jubilee cakes’ have surged by 165%.
Looking at the John Lewis department store, sales of Jubilee products have tripled in the last week with sales up 208% compared to the week before. Some of the most popular items have included garden tables, outdoor cushions and deckchairs as people prepare their gardens for outdoor parties. In addition, sales of barbecues and picnic hampers are up 153% and 57% respectively.
Wil Law, John Lewis Home design stylist, said: “Customers are looking for fun and informal ways to celebrate with their family and friends over the Jubilee weekend. They are opting for outdoor cushions and the summer time favourite deckchair for casual seating that can be used in the garden or brought out into the street for a party.”
Meanwhile, sales of teapots and glasses have increased by a respective 317% and 124% compared to last week.
