Virgin invests in DVD growth
New role to focus on key category
Virgin Retail is emphasising the importance of the DVD category with the appointment of Markus Bhatia to the new role of had of DVD for UK and Irelandt.
Bhatia will be responsible for the formulation and delivery of the overall DVD strategy. Formerly at Our Price, he has been with Virgin Megastores since 1995
ohn Devon is to be appointed as the ‘New and Chart’ category manager for UK and Ireland reporting into the head of DVD. The new role is to manage the trading teams that cover all new DVD products and to oversee the Virgin front line product strategy in all genres.
Additional appointments include Jonny Liddle, who has been appointed as category manager for DVD Catalogue & Campaigns for UK and Ireland. He will be responsible for managing the trading teams to deliver strategy across campaign and catalogue.
Virgin is now set to give additional focus to Irish business and is consequently in the process of recruiting for the newly created position of DVD Manager (Ireland), also reporting into Head of DVD.
