Very extends next day delivery cut off ahead of Black Friday and Christmas
The Very Group has extended the next day delivery cut off for customer orders from 7pm to 10pm as it looks ahead to the busy Black Friday and Christmas trading period.
The move means Very’s 4.5 million customers will have three extra hours to shop the retailer’s range of 1,900 brands and receive their products the following day.
The orders will be handled by Very Group’s Skygate fulfilment centre in the East Midlands which launched in March 2020 and shipped 20 million items during its first year in operation. The 850,000 square foot facility’s automated sortation, selection, advanced picking and single or multi-order packaging technology has orders ready for dispatch within 30 minutes, compared to around four hours at Very’s previous sites.
Very recently migrated its clothing and footwear returns to Skygate, with returned product now available for resale within 30 minutes and refunds being provided faster than ever before.
Phil Hackney, chief operating officer at Very, said: “Fast delivery is vital for a great customer experience, and that’s what we focused on when developing Skygate’s technology. Throughout the pandemic, we’ve managed huge volumes of orders and extending the cut off time was the next natural step.
“A later cut off for next day delivery gives even greater convenience to our customers and we’re particularly pleased to have it in place well in advance of Black Friday and Christmas. It’ll help us differentiate our offer even further during these crucial periods.”
Skygate now handles fulfilment for 95% of Very orders.
