GENERAL MERCHANDISE NEWS
Uniqlo to launch t-shirt range with Pharrell Williams
5 March, 2014 | by Retail Bulletin
Japanese clothing brand Uniqlo has announced that it is to collaborate with Pharrell Williams on a range of T-shirts and baseball caps for both men and women.
The range is being developed in association with the music producer’s “I am Other” creative collective which features music, fashion and art installations. It will also form part Uniqlo’s UT printed T-shirt line which is being rebranded and relaunched as The New Model T.
The clothing will go on sale in stores in April as part of Uniqlo’s Spring/Summer 2014 collection although one item, a T-shirt, will be available to buy online on 6 March for the first 240 customers.
The collection will promoted with a TV commercial featuring a song from Williams’s new album GIRL.
