UGG to open first pop-up store
The UGG footwear brand has chosen Liverpool for the launch of its first pop-up retail location.
Due to open on 21 August, the 125 square metre store will be situated on Liverpool ONE’s Paradise Street.
The space will showcase a curated selection of UGG’s Autumn/Winter 2015 collection which features footwear for men, women and children as well as loungewear and accessories.
It will also offer the “Infinite UGG” service, which allows shoppers to view the entire product range available in store via a digital kiosk. This gives shoppers the option to select styles that may not be stocked in store, which can then be ordered for collection or next day delivery.
Miles Dunnett, director of portfolio management at Grosvenor Fund Management, said: “UGG is another great addition to Liverpool ONE’s fashion offer, and joins the strongest line-up of leading brands in the region. The opening of UGG has been eagerly awaited by visitors from across the North West and is set to be a great success.”
A division of Deckers Brands, UGG has over 130 retail locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.
Jonathan Clamp, senior director of retail at Deckers Brands EMEA, said: “We are delighted to announce that the UGG brand is set to extend its presence further into the UK by opening a new pop-up store in the North West, at the Liverpool One. A premium destination and centrally located, it is the perfect space to showcase the brand’s AW15 collection, and we look forward to our upcoming work with the Liverpool One team.“
