Topps Tiles to sponsor Daybreak’s national weather forecasts
Topps Tiles has announced that is to sponsor ITV Daybreak’s national weather forecasts in a 12-month deal.
Having sponsored Daybreak’s regional weather since April 2012, the tile and flooring retailer will now roll out 12 brand new national idents starting this month.
The idents, which focus on the daily activities of a family in their semi-detached home, will showcase various tiles styles and wood flooring products from the Topps Tiles ranges.
The 10-second adverts will be repeated five times a day from Monday to Friday during the programme’s weather bulletins which run from 6.30am to 8.30am.
Never Miss a Retail Update!Beth Boulton, head of marketing at Topps Tiles, said: “Despite the challenges facing the retail market, we had a good 2012. We are looking forward to working with Daybreak to further promote Topps Tiles’ unique offering of outstanding product range, affordability, industry leading customer service and locational convenience.”
