TikTok Shop to expand into France, Italy and Germany
TikTok Shop has announced that it is expanding into France, Italy and Germany after entering Ireland and Spain late last year.
The move means that the app’s users in the new markets will be able to shop from their favourite brands, sellers and creators directly from within the TikTok app.
Over 6,000 TikTok Shop Lives are hosted in the UK every day. Furthermore, TikTok Shop UK has reported a 131% annual increase in the number of shoppers, and a 180% year-on-year rise in revenue at the end of last year.
Jan Wilk, head of TikTok Shop UK, said: “I’m hopeful and energised by the road ahead, and open opening TikTok Shop for business in three additional European markets next week will mean we can discover more customers throughout Europe.
“I’m looking forward to welcoming even more creators, small businesses, and brands onto TikTok Shop to join us in this next exciting phase of discovery ecommerce.”
