Thousands of commuters can experience IKEA outdoor products
Ikea has opened pop-up shops in Liverpool Street and Waterloo railway stations
Peter Wright, IKEA UK and Ireland Marketing Manager, said, “Our goal for the ‘Make more of your garden’ campaign is to raise awareness of the wide range of outdoor solutions available in the IKEA store that can help people transform their outdoor space with a small budget.
“The campaign activities demonstrate how easy and affordable it is to treat your outdoor spaces just like any other room in the home, ultimately encouraging consumers to choose IKEA for all of their outdoor home furnishing needs.”
“The pop up events in the Waterloo and Liverpool Street train stations are a fun and surprising way to show the different functions of one of the most important ‘rooms’ of the house: dining, socialising, relaxing,… in the garden. Over 800,000 commuters each day have the opportunity to touch and feel the quality and design of our outdoor products and get inspired with ideas on how to transform their outdoor spaces”.
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