The Whisky Shop unveils new retail website
Premium drinks retailer The Whisky Shop has launched a new retail website.
The Whisky Shop said the new site aims to demystify whisky and is designed to appeal to both whisky novices and the experienced connoisseur.
As well as showcasing the retailer’s collection of malts and blends, the site also features brand communications and video content on special product releases to bring the range to life online.
In addition, the site includes a whisky knowledge bar and video tastings, and also gives customers access to the retailer’s ‘distillery managers’ and its award-winning Whiskeria magazine.
Never Miss a Retail Update!The Whisky Shop managing director Andrew Torrance said: “Our vision for the new whiskyshop.com was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.
“The visual and experiential quality of the website, including the brand-led videography and our whisky knowledge bar, have been designed with providing an interactive and engaging user experience at the forefront of mind.”
The Whisky Shop recently won the ‘Best Specialist Drinks Retailer of the Year’ at the Harpers Awards 2014. The retailer has 22 stores nationwide.
