The Very Group names the National Literacy Trust as its new charity partner
The Very Group, the operator of Very and Littlewoods, has announced that the National Literacy Trust will be its charity partner for the next three years.
The trust is an independent charity that works with schools, communities and partners across the UK to give young people and adults the literacy skills they need to succeed in life.
Through the partnership, The Very Group aims to raise £450,000 through colleague-led activities and events, while also supporting the charity in inspiring more children to develop a love for reading.
Funds raised by employees across the business will directly benefit communities nationwide, with a particular focus on Liverpool and the Midlands.
In Liverpool, home to The Very Group, the donations will enable the National Literacy Trust to launch a new community programme, helping families in the city’s most disadvantaged areas gain access to essential literacy support.
Sarah Willett, chief people officer at The Very Group, said: “Charity has always been a big part of our culture here at Very, and over the past ten years, we’ve supported five different charities and raised millions of pounds. Our purpose is to help families get more out of life, and that’s exactly what this partnership does!
“We hope that, through this new partnership with the National Literacy Trust, we’re able to inspire children and give them the literacy skills they need to succeed. However, reading isn’t just about success – it’s about enjoyment and finding topics which inspire us throughout life.
“The National Literacy Trust is an exciting charity to be involved with and we have lots of fundraising plans lined up for the next 12 months. I can’t wait to see how our partnership helps people in our local communities.”
Jonathan Douglas, chief executive of the National Literacy Trust, added: “Literacy can have a positive impact on so many areas of children’s lives, from boosting their confidence and wellbeing to improving academic performance and future outcomes – setting them up for a bright future.
“But vast numbers of children and young people across the UK don’t have the reading, writing and oracy skills they need to thrive, with those living in disadvantaged communities at greatest risk of falling behind.”
