The Retail Bulletin sets up CX industry body, CX Alliance
The Retail Bulletin has announced the establishment of the CX Alliance (CXA) following the recent closure of the Customer Experience Foundation (CXFO).
The CXA aims to enhance customer experience initiatives across sectors such as retail, travel, and hospitality by partnering with TRB’s existing expertise.
Isobel Rogers (pictured), Partnership Director for CXA, highlighted that the alliance is a natural fit, building on years of collaboration with TRB and leveraging its 20-year history in these industries.
Karen Howard, Managing Director of TRB, emphasised that TRB is in an ideal position to take on former CXFO employees and deliver face-to-face events for sponsors affected by CXFO’s closure adding that TRB is looking forward to developing partnerships with organisations in retail, travel, and hospitality to broaden the CX industry’s reach.
The CXA will engage with a wide network of CX professionals, including those from the end-user, BPO (Business Process Outsourcing), and technology communities. It promises bigger events, more detailed research, and extensive networking opportunities, with free membership for brands. This membership will offer exclusive access to technology and innovations from the BPO and tech communities, alongside insights and research in CX.
For more information please contact Isobel@cxalliance.org
