The Perfume Shop to open new experiential store in Edinburgh

The Perfume Shop is to open a new and improved experiential store in Edinburgh’s St James Quarter on 17 May.

Featuring a new layout, the shop will have a digital screen and a personalised ribbon machine, and will offer complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.

From 17 to 18 May, the new store will be offering a free bottle of fragrance to the first 30 customers with any purchase over £70.

Kes, the store’s manager, said: “We’re excited to reveal our new experiential store in Edinburgh St James. Ahead of the warm summer months, this is the perfect time to head into the store to pick out your perfect fragrance. The Perfume Shop offers personalised and bespoke consultations, gift wrapping and even personalised ribbons to add that final touch.”

Celebrating its 32nd anniversary this year, The Perfume Shop is continuing to expand with new stores, experiential counters and refits across the UK.