The Fine Bedding Company launches new website to support growth plans
Bedding brand The Fine Bedding Company has launched a new website in a bid to boost online sales as part of its ambitious growth plans.
The website, which has been designed and built by digital agency Studio North, follows a full rebrand and the launch of what the company claims is first-to-market bagged packaging in September this year. The brand is also being supported by a new integrated marketing campaign following the appointment of social media agency The PR Boutique.
While the initial design launches this week, the website’s first task will be to support the brand’s January sale which starts on Boxing Day.
Launched 11 years ago, The Fine Bedding Company’s retail presence includes shop-in-shop concessions in selected House of Fraser branches and independent stores across the UK.
Never Miss a Retail Update!The Fine Bedding Company managing director Claire Watkin said: “We have invested a huge amount in the brand this year – with a new logo, brand look and feel, packaging, new products and now website – confident that this will help us to deliver an even stronger brand reputation and increase sales faster than ever before.
“While we wanted to maintain a high level of branded content, conveying our lovers of a great night’s sleep and sleep expert propositions, it was important that the new site helped us capitalise on the huge opportunity selling online gives us and balance emotional messages with functionality. We’ve also been able to offer free post and packaging on all UK orders and ensure excellent delivery options right from the start.”
The Fine Bedding Company is part of Trendsetter Home Furnishings, a fourth generation business with a turnover £16.3 million.
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