THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
The Entertainer to acquire Mothercare’s Early Learning Centre business

Toy retailer The Entertainer has agreed to acquire Mothercare’s Early Learning Centre business in a deal worth up to £13.5 million. Early Learning Centre operates within… View Article

GENERAL MERCHANDISE NEWS

The Entertainer to acquire Mothercare’s Early Learning Centre business

Toy retailer The Entertainer has agreed to acquire Mothercare’s Early Learning Centre business in a deal worth up to £13.5 million.

Early Learning Centre operates within 80 UK Mothercare stores, 400 international stores through franchise partners, and online through its website. The acquisition also includes its portfolio of toy brands such as Happyland.

Mothercare said the funds raised from the disposal will be used to reduce its bank debt over the next year. It also said it did not have the “necessary capital, resources or scale” to invest and develop own brand Early Learning Centre toys.

Meanwhile, Mothercare is retaining ownership of approximately £6 million worth of Early Learning Centre inventory items that it intends to sell over the next few months.

Mark Newton-Jones, chief executive of Mothercare, said: “This disposal of Early Learning Centre provides a further step towards eliminating our bank debt, and our new concession arrangements with The Entertainer will bring our customers an even stronger Toys offer, both in stores and online. We look forward to working with the team at The Entertainer in the years to come.”

The move follows a year of growth for The Entertainer in which it opened 16 new stores in the UK and five overseas. It also added 57 stores to its international portfolio by acquiring Spanish toy retailer Poly.

Gary Grant, founder and executive chairman of The Entertainer, said: “We are delighted to add ELC to The Entertainer family. It comes with a rich history as a much-loved British brand, supporting parents and grandparents with their children’s early years’ learning, development and play. We will look to bring new life to the product offering whilst maintaining the high level of quality ELC is renowned for.” 

Subscribe For Retail News