The Entertainer launches toy rehoming scheme with The Salvation Army
Toy retailer The Entertainer has teamed up with The Salvation Army to launch a toy rehoming scheme which aims to reduce plastic waste by prolonging the life of toys.
Introduced on World Environment Day, the Big Toy Rehoming campaign enables the public to donate toys that are no longer played with to any of The Entertainer’s 165 stores. The toys will then be redistributed to those who need them via The Salvation Army.
Gary Grant, founder and executive chairman of The Entertainer, said: “Plastic waste continues to be a hugely important issue for our environment and we’re acknowledging that it’s important to find ways to extend the lifecycle of toys to reduce our plastic waste. The Big Toy Rehoming not only helps to extend the lifespan of toys, but also gives children and families who may not have the means to experience the latest toys and games, the opportunity to enjoy them.”
The campaign will run from the 5th to 8th June in all stores across the UK. People looking to donate their old toys must ensure that they have a CE label or marking for safety reasons.
Kirk Bradley, head of corporate partnerships at The Salvation Army, said: “The donations will help The Salvation Army continue to provide practical and emotional support for vulnerable people in the UK – it’s such a worthwhile cause and we’re looking forward to the public joining in.”
