The Entertainer embarks on joint venture in Malta
High street toy retailer The Entertainer is embarking on a joint venture with Malta-based company Alf Mizzi & Sons as it looks to grow its international business.
The partnership will see The Entertainer take a share of Alf Mizzi’s toy division, all distribution brands managed by John G Cassar and five retail outlets operated by subsidiary company Leisure Stores in The Point, Plaza, Baystreet shopping malls, Pama shopping village and the flagship store in San Gwann.
The Entertainer’s founder and managing director, Gary Grant said: “We are truly delighted to have found a well-established corporation in Alf Mizzi & Sons to be our partner in Malta.
“Forming partnerships with renowned toy retailers internationally forms a core part of our international expansion strategy and will help us meet our ambitious international growth targets.
“Alf Mizzi & Sons strong presence, proven success and credibility both in Malta and other international markets makes them the perfect partner for The Entertainer. We are really excited to be growing our international business with such a long-standing toy retailer and will look at further opportunities like this in the future.”
Alf Mizzi currently operates a diverse number of businesses both in Malta and elsewhere and employs over 1,800 staff. John G Cassar, an import and distribution business, has been trading since 1927 and is the local representative for a variety of toy brands including Lego and Hasbro. In 1992, John G Cassar opened its first retail toy store in San Gwann.
The Entertainer currently has 146 UK shops and 14 international stores through franchise partnerships.
