The Entertainer completes roll out of over 850 toy concessions at Tesco stores
The Entertainer has completed the roll out of over 850 new toy shops within Tesco stores.
The partnership has helped the toy retailer to expand its retail presence in the UK and Republic of Ireland and has created 1,200 jobs.
The roll out into large Tesco stores was completed over an eight month period, with an average of 100 new concessions opening each month.
This included 4.5 million toys being delivered to stock the new concessions and a new distribution centre being opened by the retailer.
The Entertainer said the partnership has also enabled significant growth for a number of brands in the TEAL Group portfolio, which includes The Entertainer, value range Addo Play, and early years toy specialist Early Learning Centre.
Andrew Murphy, group chief executive of The Entertainer, said: “Our partnership with Tesco is the biggest and most important step we’ve taken in expanding our unique ‘Toy Box’ retail solution for multi-category retailers, but we look forward to on-boarding further retail partners, at home and abroad, in the coming months.”
Jan Marchant, managing director of home and clothing at Tesco, added: “We’re delighted The Entertainer rollout to Tesco stores across the UK is now complete, meaning even more customers can access their great range of toys A huge thank you to The Entertainer team for their hard work in making this happen over the past year”.
