The Cotswold Company unveils new brand platform and TV advert
The Cotswold Company has launched a TV and BVOD campaign as it looks to showcase the quality and style of its handcrafted furniture and homeware ranges.
Called The Company You Keep, the campaign has been created and produced by Supernova, the7stars in-house creative production studio.
The TV ad is part of the retailer’s new brand platform “Made for Life” which has been developed by the7stars and is based on The Cotswold Company’s brand values of “quality, longevity and timeless style”.
The ad features a family enjoying their home life in a range of rooms featuring The Cotswolds Company’s furniture with the strapline “Life is about the company you keep”.
Jocelyn Dowden, director of marketing at The Cotswold Company, said: “Through our extensive research, we’ve discovered that customers appreciate The Cotswold Company for its high-quality, stylish furniture that is built-to-last. However, our brand is also about the life that unfolds around our furniture.
“Our brand platform, “Made for Life,” embodies this insight and served as the inspiration for creating this advertisement. It celebrates the simple yet beautiful rhythms of life, like a relaxing Sunday at home with close family.”
