The Cotswold Company hails successful Christmas
The Cotswold Company has posted a 22% increase in sales in its busy Christmas trading period.
In the nine weeks to 29 December 2024, ecommerce sales rose by 13% year-on-year to account for 77% of the total.
Meanwhile, showroom sales surged by 66% due to the success of the retailer’s new upholstery proposition and geo-targeted digital marketing.
During the period, The Cotswold Company grew its number of active customers by 20% after its campaigns drove an increase in online traffic and more retail footfall across its ten stores.
It also attained B Corp status and achieved its ambition of becoming a truly omnichannel brand with launches in November on Next.co.uk and with John Lewis.
Ralph Tucker, chief executive of The Cotswold Company said: “Firstly I’d like to thank everyone at The Cotswold Company for their hard work over the important Christmas trading period. The commitment and skill of our team has once again been central to the Company delivering another very strong performance which was significantly ahead of the broader market.
“More and more consumers are moving away from ‘throwaway’ furniture in favour of high-quality, made-to-last products, and I am delighted that an increasing number of them are choosing to bring The Cotswold Company into their homes.”
The retailer opened a new showroom in Stamford in September and is planning to launch several more over the coming months, including a site in Marlow in mid-January.
Tucker added: “Underpinned by our strong brand, distinctive customer proposition, and expanded multichannel model we are confident that The Cotswold Company is well positioned to achieve further significant growth as we work towards achieving our strategic goal of being the UK’s leading and most loved premium handcrafted homeware brand.”
