The Cotswold Company hails “fantastic momentum” as it looks ahead to Christmas trading period
The Cotswold Company has delivered strong sales growth in the first half of its financial year as it looks ahead to the busy Christmas trading period.
In the six months to 25 August, sales climbed by 15% to £40.1 million to mark an 80% increase on pre-Covid levels five years ago.
The company said the sales uplift was driven by a 21% year-on-year increase in the number of active customers due to the strength of its brand, digital marketing activities, and multichannel model.
Online accounted for 80% of total sales in the period although store sales in The Cotswold Company’s nine retail showrooms increased significantly.
The company will open its tenth retail store in Stamford this month, with others in the pipeline, following a successful opening in Bath. It also operates stores in Godalming, Tunbridge, Leamington, Harrogate, Chelmsford, Norwich, Canterbury and a flagship in Stow-on-the-Wold.
To support its focus on exceptional customer service, The Cotswold Company has recently opened a new depot in Swindon and has launched the Cotswold Home Delivery Training Academy to expand the availability of its high-quality, white-glove delivery service.
Ralph Tucker, chief executive officer of The Cotswold Company said: “We have a clear strategy to become one of the UK’s leading premium homeware brands. Our investments in our multichannel proposition, geo-targeted digital marketing, and product and brand to ensure we have a best-in-class customer proposition have all delivered meaningful results.
“This gives us fantastic momentum as we head into the busy Christmas period, which will be enhanced by several exciting new product launches, the opening of new showrooms, and a brand refresh supported by a nationwide TV advertising campaign launching in the autumn to introduce even more customers to the joys of our timeless and high-quality, made-to-last furniture and homeware.”
