The Co-operative Food launches another round of price cuts
The Co-operative Food has announced another round of price reductions as it lowers prices on hundreds of everyday essential items as part of its ‘Fair & Square Prices’ campaign.
The permanent price reductions, which the Co-operative says average 5%, include everyday items such as ketchup, baked beans, tinned tomatoes, tea bags and coffee.
The Co-operative said the earlier round of price cuts led to a 6% rise in sales across categories with sales of bacon rising by 9% and sales of the retailer’s own brand 75p farmhouse bread almost trebling.
Andrew Mann, The Co-operative Food customer director, said: “We are introducing permanent price reductions on hundreds of key product lines as we respond to the needs of local people. Providing them with high quality food, whether that’s pre-packed or fresh food, if it’s for a snack or the family evening meal, we can meet the requirements of their busy lives through a truly convenient shopping experience. This next step in our ‘Fair and Square prices’ campaign re-enforces this commitment.”
A TV advertising campaign and other promotional activity will support the campaign in The Co-operative Food’s 2,800 stores nationwide.
